This event is an evaluation of the consumer appeal of team vehicles. Judges will assume the role of a prospective customer and will perform a rigorous evaluation of all aspects of the team vehicles that pertain to consumer appeal. Just like a consumer at a dealership about to buy a new car, the judges will evaluate the cockpit, gauges, displays, human-machine interaction (HMI) or infotainment features, driving experience, interior and exterior of the vehicle. The evaluation will consider both form and function and will include driving the vehicle to dynamically evaluate the consumer experience of the vehicle.
